Role
Project Lead
Who's It For?
Google Nest Thermostat
Making Financing Feel Like A Win- BMW x ScadPro
This project was completed through a SCADPro collaboration with BMW Brazil and is protected under a non-disclosure agreement.
Where the Excitement Hits the Brakes
Configuring your dream BMW is exciting. Choosing how to finance it? Not so much.
Complex terminology, unfamiliar financing options, and overwhelming decisions can create friction during one of the most important stages of the customer journey.
01) Select Your Dream BMW
(The cool part)
02) Configure It Online
(The fun part)
03) Finance
Wait What?
04) Drop Off
What even is an APR?
The Challenge
How might we (in 10 weeks) simplify the digital financing experience while preserving the excitement, personalization, and premium feel associated with BMW?
My Takeaways
Turns out, even the biggest, scariest challenges, like untangling financial jargon and reimagining the financing experience, are no match for a bunch of art students with big ideas, a little creativity, and a whole lot of teamwork.
Skills Attained
Public Speaking
🗣️
🎙️
(Larger Scale) Teamwork
🤝
🫂
Communication
📢
📞
Confidence
🦸🏼♀️
😎