As part of SCAD’s Future of Experiential Retail course, I traveled to Shanghai and Singapore to study how leading brands are rethinking the relationship between physical and digital retail. Our team treated stores, brand headquarters, and immersive destinations as live case studies, analyzing how Gen Z engagement is shaped through space, technology, service, personalization, and storytelling. Throughout the experience, I observed and documented customer touchpoints, service flows, digital integrations, and in-store interactions, looking closely at how each element influenced the overall customer journey. It was an equally insightful and breathatking experience